If you own your own business or work in one, sooner or later you'll have to write an email of rejection. Whether it's to turn down an unrequested suggestion/offer somebody has made to you or to inform somebody that something they have submitted to you (e.g. a bid for a contract, an improved offer, a manuscript for a book etc...) has not been successful, it's normal to inform them about the news by email.
This can be difficult to do. Most people (myself included) feel disappointed or even angry when they are turned down for something. And it's important to remember this when you have to write a business email or letter of rejection to somebody. If you don't, you can make an already bad situation worse.
When you write an email business email or letter of rejection, it needs to be:
- Formal
- Direct but polite
- Short
- Give a good reason(s) why they have been rejected
If necessary, you can also offer them the opportunity to talk with you about your decision. I would do this if you think you may work or do some business with them in the future.
In this online exercise on 'writing business emails', you will find two examples of good business rejection emails. Using these, you'll learn about both the structure of a good rejection email and professional English phrases that you should use in one.
Example & Exercise:
Read the following two emails of rejection. In the first email, a company is turning down an unrequested/unsolicited offer they have received to buy photocopiers. In the second email, a company is informing another company that they have been unsuccessful in a bid for a contract.
From the context, try to guess what the meaning of the words/phrases in bold are. Then do the quiz at the end to check if you are right.
Email 1
Dear Mr Boxall,
Thank you for your enquiry about supplying our company with new photocopying equipment.
Unfortunately, we are currently not in need of replacing our existing photocopiers. We recently entered a new 2 year contract with our existing photocopier provider.
You would be more than welcome to contact us again when our current contract is up for renewal.
Yours sincerely,
Jeff Thompson
Office Manager
Email 2
Dear Mrs Robinson,
Thank you for submitting a bid for the re-design of our website. After careful consideration of all the proposals we received for the contract, I regret to inform you that on this occasion your bid has been unsuccessful. We have decided to offer the contract to one of the other bidders.
Although your proposal was very professional and well-thought out, we felt that the design did not focus enough on the social media channels our company uses and it was a little over complicated and confusing to use.
We will be more than happy to consider you for any web development or redesign projects we have in the future.
If you require any further feedback, please do not hesitate to contact me by email on dmitchell@powersports.com or by phone on 01535 6547196.
Yours sincerely,
David Mitchell
Project Manager
Quiz:
Match the words/phrases in bold from the above text to each of the definitions/descriptions below. Click on the "Check" button at the bottom of the quiz to check your answers.
When the answer is correct, this icon
will appear next to the answer. Click on this for extra information on the word/phrase.
Practice
Now that you understand the vocabulary and structure, practise it by writing an email yourself.
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